Thursday, 20 September 2012

Anchorage!

 

 

Anchorage

Pretty simple stuff... anchorage is basically used in media to attach meaning to something through either the matching of words to images or the juxtaposition of two images which construct a meaning.
For example in advertising, an image alone is polysemic- open to a range of interpretations. To clarify what the image means and so to make the image relevant to the purpose of the advert, text can be added. Thus the image serves as the 'hook' while the text anchors meaning. This can be said also for photographs attached to newspaper articles. The same photograph takes on different connotations with different accompanying texts.


So this Rose is a rose.. but has connotations of love, marrige or even death.
This also uses semiotics... stay posted for more media terms and information!



The Amazing Art of Camera Shots and Angles! EEK! FUN!

 

 

Camera Shots and Angles

A Little Definition..

The view of a camera .. Pretty Simple?

SOOO.... Let's watch a video

http://www.youtube.com/watch?v=dhbZRc2tntg&noredirect=1 - This video pretty much sums all the angles and shots up in a nutshell.. if you have the time, please do hit up the link and watch it. This guy is a master in photography and camera techniques, for all you budding film makers out there!

Extreme Long Shot;

Extreme Long Shot showing Hollywood sign
This can be taken from as much as a quarter of a mile away, and is generally used as a scene-setting, establishing shot. It normally shows an EXTERIOR, eg the outside of a building, or a landscape, and is often used to show scenes of thrilling action eg in a war film or disaster movie. There will be very little detail visible in the shot, it's meant to give a general impression rather than specific information.
The extreme long shot on the left is taken from a distance, but denotes a precise location - it might even connote all of the entertainment industry if used as the opening shot in a news story.

Long Shot;

Long shot

This is the most difficult to categorise precisely, but is generally one which shows the image as approximately "life" size ie corresponding to the real distance between the audience and the screen in a cinema (the figure of a man would appear as six feet tall). This category includes the FULL SHOT showing the entire human body, with the head near the top of the frame and the feet near the bottom. While the focus is on characters, plenty of background detail still emerges: we can tell the coffins on the right are in a Western-style setting, for instance.

Medium Shot;

Medium shot of a street musician
Contains a figure from the knees/waist up and is normally used for dialogue scenes, or to show some detail of action. Variations on this include the TWO SHOT (containing two figures from the waist up) and the THREE SHOT (contains 3 figures...). NB. Any more than three figures and the shot tends to become a long shot. Background detail is minimal, probably because location has been established earlier in the scene - the audience already know where they are and now want to focus on dialogue and character interation. Another variation in this category is the OVER-THE-SHOULDER-SHOT, which positions the camera behind one figure, revealing the other figure, and part of the first figure's back, head and shoulder.

Close Up
close up
This shows very little background, and concentrates on either a face, or a specific detail of mise en scène. Everything else is just a blur in the background. This shot magnifies the object (think of how big it looks on a cinema screen) and shows the importance of things, be it words written on paper, or the expression on someone's face. The close-up takes us into the mind of a character. In reality, we only let people that we really trust get THAT close to our face - mothers, children and lovers, usually - so a close up of a face is a very intimate shot. A film-maker may use this to make us feel extra comfortable or extremely uncomfortable about a character, and usually uses a zoom lens in order to get the required framing.

Extreme Close Up
Extreme Close up of a cat's eye
As its name suggests, an extreme version of the close up, generally magnifying beyond what the human eye would experience in reality. An extreme close-up of a face, for instance, would show only the mouth or eyes, with no background detail whatsoever. This is a very artificial shot, and can be used for dramatic effect. The tight focus required means that extra care must be taken when setting up and lighting the shot - the slightest camera shake or error in focal length is very noticeable.

So there are some pretty detailed explanations about the different kinds of shots movie directors would use in TV Drama's or Films. I will post a blog later today showing examples of these shot's used in the Film-Making Business.

BUT
Let's move on to ANGLES..

Birds Eye View
Pretty much what it says on the tin!

High Angle
Not so extreme as a bird's eye view. The camera is elevated above the action using a crane to give a general overview. High angles make the object photographed seem smaller, and less significant (or scary). The object or character often gets swallowed up by their setting - they become part of a wider picture.

Eye Level
A fairly neutral shot; the camera is positioned as though it is a human actually observing a scene, so that eg actors' heads are on a level with the focus. The camera will be placed approximately five to six feet from the ground.
Low Angle
These increase height (useful for short actors like Tom Cruise or James McAvoy) and give a sense of speeded motion. Low angles help give a sense of confusion to a viewer, of powerlessness within the action of a scene. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the disorientation of the viewer. The added height of the object may make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen.

Oblique/Canted Angle
Sometimes the camera is tilted (ie is not placed horizontal to floor level), to suggest imbalance, transition and instability (very popular in horror movies). This technique is used to suggest POINT-OF-View shots (ie when the camera becomes the 'eyes' of one particular character,seeing what they see — a hand held camera is often used for this.
So there we have it! Camera shots and Angles in a Nutshell



Thursday, 13 September 2012

MediaMeans2012 - Semiotics!

 

 

Semiotics!

The Science of Signs..

A little definition: Semiotics, also called semiotic studies or semiology, is the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication.

For example! A famous painting like this one, is called, "This is not a pipe."
People may say, "well.. it is." However.. The artist has use Semiotics here. This isn't actually A pipe; it's a picture/painting OF a pipe. This is how film directors, authors and all other media designers of media texts, use Semiotics to place more meaning into an object or a SIGN.

So let's get a bit more contemporary.. Look at this advert..


SO! First and foremost, this advert is advertising a watch. Semiotics is used because of the similatity between the model and the watch. She is a very pretty woman, sexy, slick and sophisticated. This is used to resemble the watch. Her posture is in the same place as the watch, so we automatically make this link.

SO!

In Short.. and in plain English.. Semiotics is the science of signs.. that media advertisers use to place more meaning into media texts. It allows media to be taken apart - deconstructed - to show how meaning can be conveyed in media :)


MediaMeans - Welcome!

Hello!


This is a blog, created by an A Level Media Studies student, posting all about what media is and what techniques are used. If you are also an A Level student, studying the same thing, please do send me a message and I'll post about an issue or topic that's confusing... Stay posted on MediaMeans! :)

H