Semiotics!
The Science of Signs..
A little definition: Semiotics, also called semiotic studies or semiology, is the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication.
For example! A famous painting like this one, is called, "This is not a pipe."
People may say, "well.. it is." However.. The artist has use Semiotics here. This isn't actually A pipe; it's a picture/painting OF a pipe. This is how film directors, authors and all other media designers of media texts, use Semiotics to place more meaning into an object or a SIGN.
So let's get a bit more contemporary.. Look at this advert..
SO! First and foremost, this advert is advertising a watch. Semiotics is used because of the similatity between the model and the watch. She is a very pretty woman, sexy, slick and sophisticated. This is used to resemble the watch. Her posture is in the same place as the watch, so we automatically make this link.
SO!
In Short.. and in plain English.. Semiotics is the science of signs.. that media advertisers use to place more meaning into media texts. It allows media to be taken apart - deconstructed - to show how meaning can be conveyed in media :)
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