An Example of how the Music Industry has changed : EMI Records

Hello!

 

Today we will be looking at how music industry's have changed, using digital and technological comvergence.

 

So. Take a look at this presentation given by the leader of EMI Records. (No I didn't steal it)

It pretty much is a prime example on how record labels change their strategies to appeal further and appear more marketable.

 

http://cdn.oreillystatic.com/en/assets/1/event/85/Case%20Study_%20Changing%20the%20Culture%20of%20the%20Music%20Industry%20Presentation.pdf

 

Thanks! #MediaMeans

Audiences.. so basically... YOU!!

MORNING!

Hope everyone is well - today we will be looking at audiences specific to the Music Industry.

Let's find 5 facts about their behaviour..

There tend to be two types of audiences in the Music Industry;

Active

&

Passive

Active - An active audience is where an audience can participate in a website.

EXAMPLE

YouTube enables an audience to be active because of the ability to upload, share, copy and past the links, comment, like, subscribe etc.

Passive - An passive audience is where the audience observing a media text aren't really involved in the process.

EXAMPLE

When the internet first went live, people weren't able to interact with websites, therefore it being passive, however now, we can interact with the web and edit, and change stuff.

5 points.

1. Audiences can interact, upload, like etc

2. Repetition sells music to audiences, and the constantly listen to the music being marketed to them. Therefore making them active.

3. They use mobile phones and laptops

4. All of these platforms are available to use on different operating systems and software.

5. Audiences are able to listen on the go, any place, anywhere, due to streaming and the installation of Wireless Internet.