Monday, 14 January 2013

Quadrant analysis of our film opening!

Take 5 Productions presents ‘Our Holiday’
There are many analysis points that we could put  into use for our film opening, however we have focussed on the ones in red.

 

Status-

Gender-

 Age-                                  (The words in RED are the areas of representation we are focusing on)

 Ethnicity-

 Class-

 Sexuality-

 Disability-
 




CHARACTERS;



Albert, Kel, Jessica, Jason and Emily.





In the opening of our film, Our Holiday, Take5 productions will represent class, age and gender.




GENDER- In our film opening we have 3 boys and 2 girls. Within this there are two couples. The way gender is portrayed in our film is that both sexes are equal, no one is superior and no one is inferior to anyone else.



CLASS- in our film 'Our Holiday' this group of five friends, who are from Essex plan to go on holiday, but being students, with a lack of money, they can only afford to go somewhere in thr UK and decide that Oxford would be a nice place to visit. Where they are from, they are the lower end of middle class, therefore the contrast between this group and the people they meet in Oxford, is significant, due to Oxfordians being stereotyped as posh and intellectual.



AGE- The characters range from age 16-18 and are stereotyped badly. In the media now a days teens are stereotyped, for example- When the word "teenager" comes to mind, so do drugs, sex, alchohol, pregnancy and school dropout. So in our film opening we want to portray that not all teens are like this. Yes we know there are a few that are like this, but not all teens are. So the characters in Our Holiday, even though they come from a rough background, are actually polite, considerate and kind young people, so everything opposite to what the media says.EDITING - The way in which we plan to edit our opening, is to use some techniques similar to ones used by Spielberg, or Michael Bay. We plan to use quick cuts on more dramatic scenes, involve the wide use of montages, but also colour our film by our lighting, and a bit of post producion to use the colour scemes orange in the foreground and blue in the background. This lighting sceme can be seen in Transformers. It is something we will use. We will use time to our advantage in this film - Eg. Time lapse from day-night.



CAMERA WORK - Our camera is a Canon 110d, so it is practical - EOS Digital. We plan to use a continuous shot in our opening, and by this we have had to build a Steadi Cam out of PVC Piping! IT WORKS! I can't really talk much about this, as we will only find problems when filming, so keep posted here.


MISE EN SCENE - Our opening will be shot in "Essex", but actually Oxford. To do this we have gone all over the city to find a stereotypical Essex road. As the characters range from 16-18 years old, we will dress them in hoodies, jeans etc. Everything you expect a teenager nowadays to wear. We want this opening to be as recent as possible. However, their dress and social being will contrast Oxford, as they are stereotyped to be two different places, and this film is trying to erase those differences, and show it on a different perspective.


SOUND - Again, there isn't much to say about sound.. only that we hope it goes well! One point is soundtracks. As there will be a few montages, music will play a very large part in the film. In our Opening, we have chosen a very appropriate soundtrack (can't reveal yet!)

THE CAMERA IS BACK!

Hello Everyone!

Hope you had an awesome weekend. GREAT news is that the camera has come back, and we have bought some little accessories to shoot our opening with THIS WEEKEND.

For those of you who don't know, our film is called The Holiday. It tells the story of 5 friends going on a holiday to Oxford, as they are pretty much broke, however make friends with Oxford locals and sparks a new generation of friendships between two stereotyped regions of the UK. Essex being typically "Working class", and Oxford, "upper class". Now.. I should let you know that the actors are all from Oxford (No Mark Wright ladies! Sorry) but they are absolutely fantastic, so you are in for a great film.

Now as the specifcatin only requires us to make the opening, I thought that there was a lot of potential of this idea, and decided to write a full script, which will be produced into a movie at summer this year.

This film plays on the sterotypes of Age and Class, which are very highly stereotyped in our society, and the moral of this film is to kind of get rid of those sterotypes, and show that relationships can be built, wherever you are from. (Aww isn't that nice!?)

Here are some pictures of the equiment we are using:

Canon 1100D


Our Microphone:

Our Lighting setup... this is exciting!:



Our Dolly


These are just a few things that are in place, and I think you will agree it looks fantastic! BRING ON THE HOLIDAY!

Monday, 7 January 2013

We're back! And the film process has begun

HAPPY NEW YEAR!

2013 is FINALLY here, and it is the release year of our film! Now we have gone away over the holiday, and begun filming our opening. Now we have happened to encounter a small problem of the camera failing on us.. TWICE!

 

Howeverm now we have the camera fixed, we are having a meeting on Wednesday to discuss costumes, locations, filming techiques, sound, lighting etc! it will be awesome, and of course we will be posting it all right here on Media Means.


Stay tuned on our blog, to keep up with the latest stuff, right here on Media Means!!

H x

Tuesday, 11 December 2012

An Example of how the Music Industry has changed : EMI Records

Hello!

 

Today we will be looking at how music industry's have changed, using digital and technological comvergence.

 

So. Take a look at this presentation given by the leader of EMI Records. (No I didn't steal it)

It pretty much is a prime example on how record labels change their strategies to appeal further and appear more marketable.

 

http://cdn.oreillystatic.com/en/assets/1/event/85/Case%20Study_%20Changing%20the%20Culture%20of%20the%20Music%20Industry%20Presentation.pdf

 

Thanks! #MediaMeans

Thursday, 6 December 2012

Audiences.. so basically... YOU!!

MORNING!

Hope everyone is well - today we will be looking at audiences specific to the Music Industry.

Let's find 5 facts about their behaviour..

There tend to be two types of audiences in the Music Industry;

Active

&

Passive


Active - An active audience is where an audience can participate in a website.

EXAMPLE

YouTube enables an audience to be active because of the ability to upload, share, copy and past the links, comment, like, subscribe etc.

Passive - An passive audience is where the audience observing a media text aren't really involved in the process.

EXAMPLE

When the internet first went live, people weren't able to interact with websites, therefore it being passive, however now, we can interact with the web and edit, and change stuff.

5 points.

1. Audiences can interact, upload, like etc
2. Repetition sells music to audiences, and the constantly listen to the music being marketed to them. Therefore making them active.

3. They use mobile phones and laptops
4. All of these platforms are available to use on different operating systems and software.
5. Audiences are able to listen on the go, any place, anywhere, due to streaming and the installation of Wireless Internet.

Friday, 23 November 2012

I'm Back! And our film idea..

Hello everyone!

I am now back from my long term and holiday(ish) of revision!

We have been set the task to come up with a movie, and make a title sequence. I have come up with this film, but have also decided to carry on the project, externally.

NOTE - All people in the UK who are looking to be involved please do message me, and we can incorporate us all together!

HERE IS OUR PRODUCTION LOGO!

Take 5 Productions :) Logo is coming later today.. Stay posted!

Monday, 12 November 2012

Merlin Extract - Example essay.

This is an essay in response to G322 Section B - Merlin. Have a look and a gander and let me know what you think! 

Merlin

The editing of the start of the scene is mainly focused on the pace of the shots. When Merlin is entering the room and in the room the shot pace is very fast and jumpy, this creates the feeling that he’s not meant to be in the room. That reflects his status showing how he’s of a lower class and is forbidden in the castle. In contrast to this, the woman walking in the hallway gets quite a calm and slow paced shot, which demonstrates a higher authority over Merlin.
Another example would be when in the middle of the fight there is a cut of to the man in the tower looking down at the fight. The way he’s looking down at it and his calm yet annoyed reaction could resemble the fact that he is going to have some authority in the narrative.
There is very obvious editing technique near the end of the fight when there is an extreme close-up of the eye and it shows how it changes colour. This ties in with Alfred Hitchcock’s theory of the bomb theory, where the audience become aware of the situation but the characters are oblivious. This is a very good technique as it intrigues the audience and gets them to try and interact with the audience.
After the fight, when Merlin turns around to face the crowd watching, there is a shot reverse shot edit to the man from the tower in the crowd then back to Merlin again. You can instantly notice the change in Merlin’s facial expression when he notices the man. This shows that he sees him as a parental figure and is disappointed that he witnessed the fight between him and the prince as his facial expression drops in disappointment.
The use of camera angles in the extract from Merlin shows the importance of certain items and people in the clip. An example of this will be at the start after the establishing shot of the inside of the castle, the main character picks up certain items such as a book. The camera then does a close up of the book suggesting it is important for the narrative of the extract. The use of a close up is also used when the lady enters the room and surprises Merlin, and his reaction is shown through a close up of his face. A further close up is used to show Merlin's use of magic during the fight scene. There is an extreme close up of Merlin's eye changing clolour which shows the audience Merlin is using magic, however, the rest of the characters do not know about his use of magic. This gives the audience the feeling that they have superior knowledge to the characters in the clip as they are oblivious to fact that Merlin is doing this. The camera movement in the clip gives the audience emphasizes the suspense and action of the fight scene. There is the use of a shaky camera during the fight scene which gives the viewer the impression that they are actually there and involved in the action.


The Mise en scene throughout the sequence is mainly dark, gloomy and eerie reflecting the time era of the medieval period. The extract that represents the difference in class of society by using mise en scene consists a variety of different elements. The setting in the first scene shown in the sequence is of high class as the architecture is grand, consisting pain glass windows which indicates the idea that the house is of a high social status. The colours of the clothing used throughout the scene helps give understanding of the characters class. The royal purple of the female characters dress represents a high social status whereas Merlin’s clothing consists of brown and green which connotes a poor, lower level of class. The dialect of the characters also plays a big role in the idea of class throughout the sequence as the female character and Arthur’s accents indicate that they are of a higher status. On the other hand Merlin’s dialect reflects a lower class of society.
During the fight scene the audience can notice that Arthur supplies them both with a metal, heavy weapon whereas later on in this particular scene Merlin uses less expensive objects such as the rope and stool dividing there social class. Also at which the skill that Arthur uses his weapon shows that he has a higher class. Arthur’s costume consists of metal plating and armour, and he also has guards at his side this immediately signals that he is of a higher status. The lighting aspects at the end of the fight scene show Merlin silhouetted so that he is hidden whereas Arthur has all lighting on him to represent a higher class and status. The older character shown in the tower is seen as more superior as he looks down onto the courtyard where the two men fight. The mise en scene in the tower is dark and mysterious which could reflect the idea of magic and that his class may be higher compared to Merlin as he has mastered the idea of magic.

The scene opens with eerie music consisted of deep hollow noises. The music is atmospheric and establishes the suspicious tone of the scene. You can still hear above the music the clutter and falling of objects as Merlin looks around the room, representing his nervousness and anxiety. He knows he shouldn't really be there. You then hear footsteps build in pace over the music and as the footsteps quicken all sounds; the music, the noises, the footsteps all come to a halt as the woman enters the room. The end of the noise shows us how important the woman is. She seems to be of a high class and high authority. She seems confident as she confronts Merlin as she asks him what he is doing there, again backing up how Merlin is where he shouldn't be. However when the woman looks in the mirror and sees her aged self staring back at her a disturbing noise cuts through the silence and shows how the high classed woman is quite shocked and un-comforted by her distorted reflection. As Merlin leaves the castle and enters the village outdoors, we hear commotion, animals, people, which gives over a feeling of normality. The common noises contrast from the eerie music before, which shows how Merlin is a lot more comfortable being back to normality.
When Merlin is confronted and begins to fight with the lord, fast paced music enters the scene which gives the audience a feeling of excitement and anticipation. The action based music is fast paced and energetic but as Merlin falls and shows off his lack of skill with his weapon and balance the music become jumpy, Skippy and comical, representing his clumsiness and vulnerability due to his lack of fighting skill. When Merlin uses magic and begins the gain the upper hand in the fight the music lifts, telling the audience that Merlin is going to win. The whole time objects falling and weapons can be heard adding to the action and commotion which adds to the excitement. When Merlin is distracted by his teacher he is hit three or four times and the end of the music is in time and shares the beat with the final blows. The synchronized sounds emphasize the end of the fight. The end of the music is the end of the fight. The music heard after the fight is calm and slow, like the calm after the storm; the music greatly contrasts with the upbeat music heard during the fighting. There is a slightly high pitch to the music which gives the audience a sense of suspicion, especially when the lord feels there is something strange about Merlin.

There is also foleys used in the clip of Merlin. An example of this would be when Merlin is walking through the town and his footsteps had been done through the use of foley. Foleys usually go unnoticed as they are intended to blend in with the rest of the scene. There was also the use of a sting at the end of the fight sequence between Arthur and Merlin. The sting was used just at the end when Arthur did three strikes on Merlin and the music uses three sharp sounds to emphasize the strikes. This has a dramatic yet almost comical effect on the audience as through the use of this sound, they know that the fight scene is over.